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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

Question 1

You are a Google AdWords consultant for your company and you'd like to do conversion tracking. How do you participate in the Google AdWords conversion tracking?

A. Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
B. You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
C. You must add the Google AdWords conversion tracking code to your website's HTML code.
D. Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.

Question 2

Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?

A. Open the campaign page and then choose the Settings tab to edit where the ad will appear .
B. Open the campaign page and then choose Search Listings to edit where the ad will appear.
C. Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.
D. Open the ad page and then choose the Settings tab to edit where the ad will appear.

Question 3

There are three components of Quality score. Which of the following is NOT a component of Quality score?

A. The Landing page
B. Relevancy
C. Clickthrough rate
D. Inbound links

Question 4

Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

A. Search engine optimization
B. Localized search results
C. Search engine marketing
D. Organic marketing

Question 5

Bill and Sally are working together on a large Google AdWords campaign, though they are in two separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill examines the proposed changes Sally has made, how will he know which changes are proposed?

A. Proposed changes are in purple.
B. Proposed changes are in red.
C. He'll need to compare his version with Sally's version of the campaigns.
D. Proposed changes are in blue.

Solutions: