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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Measurement and Performance | - Attribution models and performance evaluation - Campaign reporting and analytics |
| Audience Targeting | - Demographic and affinity audiences - In-market and custom intent audiences |
| Bidding and Optimization | - Conversion tracking and optimization - Smart bidding strategies |
| Ad Formats and Creative | - Responsive display ads - Image and video ad formats |
| Display Advertising Fundamentals | - How Display campaigns work - Google Ads Display Network basics |
Google Display Exam Practice Test Sample Questions:
Question 1
Who is most concerned with ensuring their message reaches their target audience, while
maintaining control of where their brand appears?
A. Brand advertiser
B. Direct response advertiser
C. Campaign advertiser
D. Display advertiser
Question 2
When you create a new ad group in Google AdWords you have to name the ad group, create the ad, and then what other action?
A. Define the keywords.
B. Define the campaign the ad group belongs to.
C. Define the budget.
D. Define the timeframe the ad should run within.
Question 3
Chris has enrolled in the Google Content Network and he's using the cost-per-click bidding
approach. He's also decided to use the conversion tracking code for his website to see how his
conversions are performing. Of the following, where should Chris place the conversion code in his website?
A. Between the <body> tags
B. Footer
C. Header
D. The conversion code goes into the ad code, not the website code.
Question 4
Which of the following reports shows how your keywords are performing across all campaigns or in the selected campaigns?
A. Search query report
B. Keyword report
C. Campaign report
D. Ad report
Question 5
Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?
A. It's the conversion rate for ads in the Google Content Network.
B. It's the number of conversions that have happened from a video ad.
C. It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
D. It's the cost of conversions that have happened after a user saw Bob's ad online.
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: C |
