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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Advertising Sales Management | 25% | - Manage accounts, advertisers, agencies and partners - Proposal creation, pricing, contracts and fulfillment - Product catalog, inventory and ad space configuration |
| Industries CPQ, CLM and Order Management | 20% | - Order capture, fulfillment and delivery - Contract lifecycle management and compliance - Configure, price and quote media offerings |
| Subscriber Lifecycle Management | 20% | - Subscriber acquisition, onboarding and retention - Subscription products, billing and renewals - Audience segmentation and personalization |
| Media Cloud Fundamentals | 20% | - Overview of Media Cloud for media and entertainment industry - Core architecture, components and data model - Integration with Salesforce platform and external systems |
| OmniStudio Implementation | 15% | - Design digital experiences with OmniScripts and FlexCards - Integrate processes across channels |
Salesforce Media Cloud Consultant Sample Questions:
1. A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?
A) set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail
B) build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site
C) leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
D) set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.
2. During a google ad manager (GAM) order orchestration, which two steps does a media planner need to complete manually in the GAM server?
A) check if creatives are loaded in GAM
B) associate the creatives to a line item in GAM
C) create order in GAM
D) check availability of inventory in GAM
3. Which two actions take place, when an insertion order is created and submitted in media cloud advertising sales management (ASM)?
A) a flow is initiated for asset creation and billing
B) order is submitted to B2B commerce Order Management
C) order is submitted to industries order management
D) the orchestration plan is created and can be viewed
4. A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in media cloud. which set of objects should a consultant access to generate such report?
A) product, pricing variable, pricing variable binding
B) product, pricing plan, pricing plan step, price list
C) product, price list entry, pricing element
D) product, price book, price book entry, price list
5. Which three marketing cloud intelligence integration methods can a consultant use to ingest and integrateall available channels as well as first and third party data source, to create a cross-channel optimization platform?
A) data mapping visualizer
B) Marcketing cloud intelligence data lake stream
C) Data raptor
D) API connectors
E) totalConnect
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A,B | Question # 3 Answer: A,C | Question # 4 Answer: B | Question # 5 Answer: B,D,E |
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