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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Topic 2: Administration & Governance | - System Configuration
|
| Topic 3: Lead Generation & Management | - Prospect Management
|
| Topic 4: Marketing Automation | - Engagement Studio
|
| Topic 5: Data Management & Integration | - Salesforce CRM Sync
|
| Topic 6: Reporting & Analytics | - Engagement Metrics
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?
A) Activities and Audits
B) Lifecycle and Profile
C) Activities and Lifecycle
D) Profile and Audits
2. How do you use an automation rule to opt out prospects?
A) You can't use an automation rule to opt-out prospects.
B) Change prospect field value: 'Do Not Email' to 'Do Not Email
C) Change prospect field value to Opt-out
3. A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.
Which metric is not supported?
A) Opt Out Rate
B) Unique Opens
C) Total Replies
D) Total Delivered
4. What does Marketing Cloud Account Engagement use to track HTML email opens?
A) A tracking link is used as soon as a prospect clicks to open the email.
B) Opens are only tracked if a link is clicked; otherwise they are NOT tracked.
C) A tracking pixel loads on text emails when images are downloaded.
D) A tracking pixel loads on HTML emails when images are downloaded.
5. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer
A) Dynamic list and automation rule
B) Completion action and dynamic list
C) Automation rule and completion action
D) Segmentation rule and completion action
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: C |
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