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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Sending | - Email Delivery
|
| Templates and Email Creation | - Email Development
|
| Automation | - Marketing Automation
|
| Analysis and Reporting | - Performance Measurement
|
| Data | - Lists and Data Extensions
|
| Segmentation | - Audience Segmentation
|
| Testing and Validation | - Quality Assurance
|
| Content | - Content Builder
|
Salesforce Email Essentials (EEB101) Sample Questions:
Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)
- A. Sharing isn't just for social networks
- B. Include your physical mailing address.
- C. Send e-mail often to your customers
- D. Personalize email whenever possible
- E. Optimize for Mobile
- F. Data should always be relevant
Correct Answer: A,D,E,F 🗳️
Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?
- A. Date/Time Range fro Access
- B. Business Unit Access Permissions
- C. Shared Data Extension
- D. User Roles and Permissions
Correct Answer: B 🗳️
How can a subscriber update their profile attributes?
- A. By unsubscribing from a list
- B. By emailing their sales representative
- C. By accessing the profile center
- D. By calling customer service
Correct Answer: C 🗳️
A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?
- A. Create and share a new folder for the assets in Content Builder.
- B. Individually share each asset with the other business unit in Content Builder.
- C. Switch to Classic Content to move the assets into the Shared Content folder.
- D. Move the content into the Shared Content folder in Content Builder.
Correct Answer: D 🗳️
A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?
- A. Triggered Email
- B. Test Send
- C. User Initiated Email
- D. Guided Send
Correct Answer: A 🗳️
