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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Member Management | 20% | - Manage member enrollment and registration - Create and manage loyalty program members - Implement member lifecycle stages - Configure member tiers and benefits |
| Analytics and Reporting | 10% | - Monitor loyalty metrics and KPIs - Use Loyalty Management reporting features - Analyze member engagement and program performance |
| Points and Rewards Management | 20% | - Process point transactions (earning, redeeming, adjusting) - Configure reward types and catalogs - Manage loyalty currency (points) operations - Implement point expiration and adjustment rules |
| Loyalty Management Fundamentals | 15% | - Explain loyalty program types and structures - Describe the core concepts of loyalty management - Identify key business outcomes loyalty management drives |
| Partner Management | 10% | - Manage partner program participation - Set up partner earning and redemption rules - Configure loyalty partners and relationships |
| Loyalty Program Configuration | 25% | - Set up loyalty programs, rules, and promotions - Design tier structures and qualification criteria - Implement program mechanics and journey milestones - Configure earning and redemption rules |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Question 1
The Management team at Cloud Kicks is required to analyze what earning activities are available in the Loyalty Program. What type of user access does the Management Team need to have this information visible in the reports?
A. Read, View access on Journal Type, Partner Products, and Loyalty Ledgers Objects
B. Read, View All access on Journal Type, Journal Subtype, and Transaction Journal Objects
C. Read. Create access on Journal Type, Loyalty Member Currencies, and Partner Products Objects
D. Read, Edit access on Journal Type, Loyalty Member Promotions, and Loyalty Member Benefits Objects
Question 2
Northern Trail Outfitters would like to encourage sustained engagement with its brand over time, the company has created a Promotion that issues a bonus reward to members who make three purchases in a single month.
What type of Loyalty Promotion should the Administrator use?
A. Cumulative Promotion
B. Aggregate Promotion
C. Joint Promotion
D. Standard Promotion
Question 3
A company is designing a new Loyalty Program to reward its members based on purchases and short-term and long-term engagement with the program.
Which two types of currency does Salesforce Loyalty Management offer out-of-the-box that can be configured to accomplish the company's Loyalty Program objectives?
A. Fixed Model and Activity Model
B. Non-Qualifying Points and Qualifying Points
C. Fixed Model and Qualifying Points
D. Non-Qualifying Points and Activity Points
Question 4
A company has decided to use Loyalty Management for customer retention, which will lead to increased revenue. Based on market research, the company decided to make the points available for its Loyalty Program Members after the return period of 14 days is over.
What is the best solution to meet the company's business requirements?
A. Enable Deferred Points
B. Enable Escrow Points
C. Install App Exchange
D. Enable Pending Points
Question 5
A Consultant will need to create a new voucher definition for a new voucher, wherever the new voucher has the requirements.
A total of two vouchers will be issued to the member.
The first voucher has a face value of $100, and the second voucher has a face value of $200.
Both vouchers must be used within three months after the first voucher's disbursement date.
The first voucher will be issued to the members over a period of a month.
Which voucher definition settings will fulfill the new voucher's requirements?
A. Type: Fixed valued, Expiration Type: Period, Expiration Period: 3, expiration Period Unit Month, Face Value: $300, Partial Redeemable: Checked
B. Type: Fixed valued, Expiration Type: Period, Expiration Period: 3, expiration Period Unit Month, Face Value: $300, Partial Redeemable: UnChecked
C. Type: Fixed valued, Expiration Type: Period, Expiration Period: 3, expiration Period Unit Month, Face Value: $300, Partial Redeemable: Unchecked
D. Type: Fixed valued, Expiration Type: Period, Expiration Period: 90, expiration Period Unit Month, Face Value: $300, Partial Redeemable: Checked
Solutions:
| Question 1 Answer: B | Question 2 Answer: A | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: A |
