Topics of Marketo Certified Expert, MCE Exam

Candidates must meet the test subjects before starting the preparation. Due to the fact that it will really help them get to the core.

Marketo Certified Professional, the MCE test will include the following topics:

• Principles of the program (30%)
• Targeting and personalization (16%)
• Analysis and reports (16%)
• Main administration (20%)
• Application and operation (18%)

Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf

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Prerequisites for Marketo Certified Expert, MCE Exam

At a minimum, the candidate seeking accreditation as a qualified market expert must have a combination of:

• Advertising and marketing of data sources.

• Marketing automation tools

• Basic knowledge of marketing automation.

• Analysis and reporting tools

• Task management

• Over 1 year (800-1000+ hours) of hands-on experience using Marketo's conceptual knowledge and recognizing the business context of using advertising and marketing automation.

• 1 to 2 years of experience in advertising and general marketing

• 1 year of experience as an advertising and marketing automation professional

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What is the duration, language, and format of Marketo Certified Expert, MCE Exam

• Passing mark: 70%

• Number of questions: 75 questions

• Question format: Multiple choice and multiple select

• Duration: 90 minutes

• Exam number: AD0-E552

• Delivery: Onsite/Online proctored (requires camera access) or test center proctored

• Exams are scored based on the number of correct answers divided by the total number of questions

• Language: English, Japanese

Marketo MCE Exam Syllabus Topics: