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Salesforce AP-215 Exam Syllabus Topics:

Section	Objectives
Marketing Intelligence Platform Fundamentals	- Administration and Security 1. Workspace and account settings 2. User management and permissions - Platform Overview 1. Marketing Cloud Intelligence (formerly Datorama) overview 2. Key features and capabilities
Data Visualization and Dashboards	- Calculated Measurements 1. Formulas and functions 2. Creating custom calculations - Dashboard Design 1. Building dashboards 2. KPI widgets and chart types - Filters and Drill-Downs 1. Drill-down configuration 2. Global and local filters
Data Integration and Configuration	- Data Ingestion 1. Scheduling and refresh settings 2. File upload and API data sources - Data Mapping 1. Mapping fields from source files 2. Data model configuration - Data Stream Types 1. Understanding different data stream types 2. Configuring data source properties
Data Harmonization and Data Model	- Data Classification 1. Attribute classification 2. Hierarchy management - Dimensions and Measures 1. Calculated measurements 2. Creating and managing measures (KPIs) 3. Creating and managing dimensions - Parent-Child Data Streams 1. Linking data streams 2. Override Media Buy Hierarchies 3. Data Update Permissions
Reports and Activation	- Data Export 1. Exporting data and insights 2. Integration with external tools - Report Types 1. Report scheduling 2. Standard and custom reports

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

Question 1

A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?

A. 2
B. 0
C. 1
D. 3

Question 2

Client has provided sample flies of their data from the following data sources:
Google Campaign Manager

Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:

Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?

A. 4
B. 3
C. 8
D. Depends on the Data Updates Permissions

Question 3

A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?

A. Interest & Registered
B. Confirmed interest
C. Confirmed Interest & Registered
D. interest

Question 4

What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A. When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
B. Pacing - daily rows are being created for every lead and opportunity keys
C. No mappable measurements - all measurements are calculated
D. The data is stored at the workspace level.

Question 5

A client provides the following two data streams:
Data Stream 1:

The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020.
Which mapping options should the client apply to obtain the expected result?