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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question 1

A global organization wants to manage regional campaigns separately.
What setup should be implemented?

A. Use Smart Campaigns for segmentation
B. Create a separate workspace for each region
C. Use one global partition
D. Establish static lists for each region

Question 2

What are key aspects of efficient Marketo instance administration? (Choose two)

A. Consolidating all campaigns into one workspace
B. Removing all inactive users
C. Enforcing role-based access controls
D. Implementing naming conventions for all assets

Question 3

A company has recently hired an Adobe Marketo Engage Administrator to review their Marketo channels for reporting. The administrator finds in their review that the webinar event invites, follow ups, and links to recording post-event are all set as separate Email Programs with an additional steps of 'attended' and 'RSVP'd' on the newsletter channel to be used depending on the email type. When the administrator asks why, they find out it is because there has not been an integration to their webinar system, and will not be one for two weeks due to circumstances beyond the administrator's control. There will be another webinar in four days.
What is the problem of this setup from a reporting perspective?

A. It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
B. There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
C. It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
D. There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.

Question 4

A company providing security software subscription services has recently set up their lead lifecycle stages. The marketing operations team would like to refine the lifecycle stages based on the following feedback from the sales team:
Some of the sales leads are in the early stages of research and not ready for sales Leads downloading a white paper does not indicate their interest to speak to sales Leads participating in an event are more ready to speak to sales What would the Marketo Engage consultant recommend based upon the above requirements?

A. Evaluate the scoring criteria for SQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for MQL to exclude an event registration
B. Add a lead stage for every action, such as white paper download or event registration.
C. Review the scoring criteria SAL, as downloading a white paper does not necessarily indicate their interest Add additional criteria for SQL to include an event registration
D. Evaluate the scoring criteria for MQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for SQL to include an event attendance

Question 5

Which elements should be reviewed to improve campaign execution in a Marketo instance? (Choose two)

A. Engagement Stream cadence
B. Campaign folder hierarchy
C. Smart Campaign performance
D. Data retention policies

Solutions: