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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting and Analytics | - Create custom reports - Access standard reports and dashboards - Analyze campaign performance metrics |
| Topic 2: Responsys Personalization Language (RPL) | - Write basic RPL expressions - Debug RPL syntax and logic - Implement dynamic content |
| Topic 3: Responsys Data Model | - Describe Responsys data model - Create filters, segment groups, seed groups - Manage contact lists, supplemental tables, profile extension tables |
| Topic 4: Campaigns and Forms | - Configure conversion and tracking - Build and manage web/mobile forms - Create and deploy marketing campaigns |
| Topic 5: Integration: Interact Connect | - Manage data synchronization - Describe Data Gateway setup - Configure Interact Connect integration |
| Topic 6: Multi-Channel Campaigns | - Configure subscription management - Set up email, SMS, and push campaigns - Manage cross-channel consistency |
| Topic 7: Account Administration | - Monitor account usage and health - Configure security and compliance settings - Manage user roles and permissions |
| Topic 8: Initial Configuration & Deliverability | - Perform IP warm-up and ramp-up - Configure domain branding and delegation - Set global account and deliverability settings - Manage bounce processing, spam feedback loops |
| Topic 9: Programs | - Configure triggers, rules, and actions - Monitor and optimize program performance - Design multi-step automation programs |
| Topic 10: Creating and Managing Content | - Implement personalization with RPL - Use assets and templates - Build responsive email and mobile content |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)
- A. Medium text - up to 100 characters
- B. Time stamp
- C. Currency
- D. Binary string
- E. Number
- F. Memo text - unlimited number of characters
Correct Answer: B,E,F 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
- A. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
- B. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
- C. If you have multiple profile lists, you must have separate programs, because allthe messaging events launched in a Responsys Program must refer to the same profile list.
- D. The column to be used as the table's primary key must be named something different in each profile list.
Correct Answer: A,C 🗳️
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
- A. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.
- B. An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
- C. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
- D. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
Correct Answer: D 🗳️
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
- A. {FIRST_NAME} $
- B. $FIRST_NAME
- C. {FIRST_NAME}
- D. $ {FIRST_NAME}
Correct Answer: D 🗳️
For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
- A. #FNAME. CONTACTS
- B. $ {CONTACTS.FNAME}
- C. FNAME ($CONTACTS)
- D. $CONTACTS.FNAME
Correct Answer: D 🗳️
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